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Actionable, relevant insights on food and agricultural business management, strategy, sales and marketing, and more–all from the Purdue University experts you trust.
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A trifecta of strategies for agribusinesses amidst unprecedented change
In navigating unprecedented change, agribusinesses must prioritize prediction, adaptability, and resilience to thrive in evolving markets.
The impact of diversification strategies on small and medium enterprises
Exploring diversification and its impact on businesses—insights for strategic resilience amid market uncertainties.
The shift towards a customer-centric approach in agribusiness management
Agribusinesses must prioritize customer experiences over market drivers, adapting to online demands for sustainable growth and innovation.
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March 14, 2024
Optimizing Sales Management: Knowledge, Coaching and Continuous Improvement
While we used to think that exceptional salespeople possessed an innate gift, recent data suggests the impact of today’s sales managers in nurturing and refining this gift to... Read More »
January 25, 2024
How Will Tech Enable Agrifood Trends of 2024?
Technological trends are not only addressing current challenges in the agriculture and food industry but are also paving the way for a more efficient, sustainable, and safer... Read More »
December 12, 2023
What is relationship-based selling?
For the majority of my career, relationships have been an important aspect of selling in agriculture. The connections between buyers and sellers remain one of the attractive... Read More »
October 11, 2023
Lights Out: Pride, Delusion, and the Fall of General Electric
One can learn much from books that share business success stories. And one can learn, perhaps even more, from stories about businesses – and business leaders – who lost their... Read More »
August 30, 2023
Developing Strategy in Turbulent Times
The food and agribusiness sector is facing turbulent times, but conscious management decisions can enable future opportunities.... Read More »
June 27, 2023
What does it mean to sell with precision?
Today, nearly every organization trains people on basic sales skills and most salespeople are good at selling. Salespeople MUST be good at sales to survive. However, Precision... Read More »
May 12, 2023
What Does the Federal Fund Rate Increases at May FOMC Meeting Mean for Food and Agribusiness?
During the May 3rd Federal Open Market Committee (FOMC) meeting, FOMC voting members raised the Federal Funds Rate by another 25 basis points; making the target Federal Funds Rate... Read More »
March 23, 2023
Non-traditional Lenders in the Ag Credit Markets
Commercial banks and the Farm Credit System have been the dominant lenders to farmers for the past century, but new participants have entered the ag credit markets in recent... Read More »
February 15, 2023
Throughline
While it seems like our society is developing at an evermore rapid pace, current events are inherently contextualized in historic developments.... Read More »
January 11, 2023
Farmers’ Purchasing Behavior and Implications for Suppliers’ Go-To-Market Strategies
Every four years, the Purdue University Center for Food and Agricultural Business conducts the Large Commercial Producer (LCP) survey, which collects data from approximately 2,000... Read More »
November 8, 2022
Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are
There is a data set ‘out there’ that knows more about us than surveys or social media (or even our friends!?) could ever hope to know. It’s that little bar into which we... Read More »
October 20, 2022
Creating Social Impact with an Eye Towards Profitability
One thing that has always been clear to those in agribusiness is how closely our communities and businesses are united. While other industries are beginning to realize that... Read More »